Why Run a Beta Program?

• Validate product features and functionality in real-world scenarios.

• Assess product-market fit through user feedback and engagement.

• Identify and fix critical hardware & software bugs.

• Gather user feedback for future feature development and improvements.

• Identify integration issues with other devices and systems.

• Understand user interaction with both hardware & software components.

• Streamline UX/workflows for target customers.

• Refine user-centric documentation and customer support materials before launch.

• Collect testimonials and quotes for marketing and promotion.

• Build a community of early adopters and brand advocates.

What is the Cost of not-running a Beta Program?

• Product features and functionality do not meet published specifications, when tested in real-world conditions.

• Misalignment of features and benefits, compared to market needs.

• Higher costs to fix hardware & software bugs, once product is released to production.

• No real-time customer data to support backlog and roadmap items.

• Reduced customer satisfaction and higher customer returns, because product does not work as intended.

• Software user interface and hardware design is less than ideal.

• No testimonials or customer feedback to drive marketing activities.

Impact on Business

• Launching a product without running a beta program can cost companies $10-$100K minimum and can exceed $1M, if the product fails to get traction and scale.

Want to learn more?

• Drop us a note to schedule a free 30 minute consultation.